Progressive web apps will be a bridge for those gaps between mobile app and website. In June 2017, Recode published a study that confirmed that many professionals are already spinning a language: the boom of traditional applications has passed, and the percentage of those who uninstall applications continues to grow. Obviously, there are many benefits for companies in implementing these technologies. For example:

  • Twitter Lite saw a 65% increase in pages per session, 75% in Tweets, and a 20% decrease in bounce rate. Twitter Lite loads in under 3 seconds for repeat visits even on slow networks.
  • Forbes’ progressive web app test saw 2× increase in average user session length, 6× completion rate, and 20% more impressions. Loads in 0.8s down from 3 to 12s. Forbes’ PWA loads in 2.5 seconds on mobile compared to 6.5 seconds for its previous site. Impressions per visit are up 10%. Forbes redesigned their mobile experience as a PWA resulting in 43% increase in sessions per user, add viewability up 20%, and 100% more engagement.
  • Lancôme’s progressive web app features a 17% increase in conversions, a 51% increase in mobile sessions overall and a 53% increase on iOS alone. Notifications contribute a 18% open rate and a 12% increase in recovered carts. 8% of people responding to a notification make a purchase. Since launching their PWA, Lancôme’s mobile sales have increased 16% year over year with overall speed increases of 50%.
  • Google found that Progressive Web App install banners convert 5-6× more often than native install banners.
  • Alibaba increased conversions on the mobile web by 76%, with 14% more monthly active users on iOS and 30% more on Android.
  • AliExpress has been on the forefront of mobile commerce, and based on the growth they see in this area they quickly developed their own PWA. With a reported 104% increase in conversion rates for new users gained with their Progressive Web App compared to their traditional website and mobile app, things are looking quite well for the Chinese company.

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